NEWS RELEASE
Concept Branding Group Adds TiPS
(Training Intervention Procedures) To Portfolio of Product Training and
Restaurant Solutions
Leading
small business brand and operational consulting firm continues to add resources
for restaurant operators, suppliers and organizations
Palm Springs, California.
January 29, 2010-- With over 175+ years of collective retail, food,
restaurant, hospitality and organizational brand building and operational
expertise, Concept Branding Group has included TiPS alcohol awareness training
to its portfolio of training and education programs.
Steve Gostin, Lead Consultant—West Coast, is a certified
TiPS instructor and has provided hundreds of certifications to servers of
alcohol and licensees. “The laws are ever-changing
and ever-challenging. Most recently,
changes in what is acceptable as a bona fide ID has hit the books in
California. The greatest tool we have in
controlling alcohol-related injury is responsible service and the knowledge and
education needed to identify guests who may be intoxicated. TiPS provides just that: education to ensure
your team and your license is protected,” Gostin commented.
Concept Branding Group can provide the training and
education to your team. We can also
create an essential and rock solid alcohol awareness program for your licensed
establishment and provide the knowledge and information necessary for a
successful operation.
Including TiPS training in your business can offer you the
following benefits:
·
Legal Protection - In third-party liquor liability
lawsuits, TiPS provides a "reasonable efforts defense."
·
Staff Professionalism - TiPS training
enhances the skills of your employees who in turn offer improved service
to your customers.
·
Insurance Discounts - Many insurance companies provide
discounts to establishments whose employees are TiPS-certified.
·
Enhanced Community Standing - TiPS leads the way
in framing the debate about responsible alcohol service and clarifying the
distinction between drinking and drunkenness.
Investing in training today can provide you financial
security tomorrow. Contact Steve Gostin
at Concept Branding Group today (stevegostin@conceptbrandinggroup.com) to
schedule your TiPS training program.
# # #
Concept
Branding Group is a strategic brand and operational consulting firm with
over 160+ years in the food, retail and beverage industry. From its offices on the West and East coasts,
the group works with start-ups, small and medium sized retail food outlets, and
foodservice suppliers to refine brand identity and expand brand performance,
primarily through building relationships and delivering on brand promises. http://www.conceptbrandinggroup.com
Contact: Tom Kelley, Concept Branding Group,
760-688-0717
