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December 01, 2008

Empty restaurant seats everywhere these days!

We are constantly shocked to see restaurants with the majority of their seats empty...and doing nothing about it!    Is it all ego involved in seeing if you can do everything yourself?

Over the past year restaurants across the US, especially in major cities like Washington, DC have simply shut down.  Just like that.   Belly up.  We know we've reached out, and know other professional services firms have as well.   What is it that makes operators think they can or should just ride it through or that their only option is to close?

No one person has all the answers to rebuilding a brand or generating sales.   Reach out.   The costs of doing nothing far exceed the minimal cost of engaging industry experts to refine your operations' marketing plan.

Restaurant owners...reach out.  And, almost as bad: don't coupon or think you can advertise your way out of slumping sales!   All that does is diminish your brand and eat cash.

Just the way we see it....

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